That state of deprivation though, is of course, the condition that many of those rioting endure as their unbending reality. No education, a weakened family unit, no money and no way of getting any. JD Sports is probably easier to desecrate if you can’t afford what’s in there and the few poorly paid jobs there are taken. Amidst the bleakness of this social landscape, squinting all the while in the glare of a culture that radiates ultra-violet consumerism and infra-red celebrity. That daily, hourly, incessantly enforces the egregious, deceitful message that you are what you wear, what you drive, what you watch and what you watch it on, in livid, neon pixels. The only light in their lives comes from these luminous corporate messages. No wonder they have their fucking hoods up….If we don’t want our young people to tear apart our communities then don’t let people in power tear apart the values that hold our communities together.
-British actor and comedian Russell Brand
*Note: This quote is not meant condone or justify anything, but rather present some interesting thinking and talking points, which is what we hope happens.