You know what we need? More snacks. I’m not talking about wimpy food like fruits and vegetables, or even wholesome meals. I’m talking about I’m-not-really-hungry, but-kind-of-feel-like-doing-something-with-my-hands-and-mouth snacking. Empty calories, baby.
Well, lucky for us the Snack Food Association is here to come to our poor snack-deprived rescue! The Snack Food Association is an international trade organisation representing over 400 manufacturers of potato chips, tortilla chips, cereal snacks, pretzels, popcorn, cheese snacks, snack crackers, meat snacks, pork rinds, snack nuts, party mix, corn snacks, pellet snacks, fruit snacks, snack bars, granola, snack cakes, cookies and various other snacks worldwide.
According to their website, the Snack Food Association’s mission is to ‘serves as the voice for the snack food industry before government’ and ‘promote increased snack consumption.’ Well thank god! Someone had to do it! I shudder to think of all the healthy food we could be eating without the Snack Food Association’s heroic actions.
Somehow, the Snack Food Association has found the time, despite their noble and tireless efforts to ‘successfully repeal discriminatory taxes on snacks in several states’ and ‘prevent the adoption of legislation that would require meat snacks to carry labels indicating the product ingredients’ country of origin,’ to promote perhaps the single greatest effort for increasing snack food consumption today: National Snack Food Month.
Begun in 1989 to ‘to increase consumption and build awareness of snacks during a month when snack food consumption was traditionally low,’ National Snack Food Month is just what the world needs to rectify once and for all the tragically infrequent snacking habits of humankind.
But that’s not all! As if this mammoth effort of selflessness wasn’t enough, the Snack Food Association has also identified Halloween as ‘an opportunity to increase snack sales’! The Snack Food Association’s website states that ‘although most house holds hand out candy on Halloween,’ the SFA works to ‘encourage the use of single serve snacks as Halloween treats.’ Finally!
So the next time you’re sitting around wondering what to do and decide to pass the time by breaking open a bag of chips, or even better, pork rinds, remember to say a little thank you to the Snack Food Association. We can only hope that their work is enough to make well-rounded, nutritious meals a thing of the past.